Ecommerce Build & Brand Design for NEWAY

Introduction

NEWAY makes wearable contactless payment devices. Their rings and bracelets let customers pay without pulling out a phone or a wallet, and they work with no battery and no network connection. When NEWAY came to us they had a finished product and nothing built around it commercially.

We built the ecommerce store and the brand's visual language, and we have worked with the team ever since on campaigns, product content, and search visibility.

Challenges

• A product category people did not know: most Israeli shoppers had never seen a payment ring. The store had to explain the product and sell it at the same time.
• No visual language: NEWAY was new, so there was no design system to build a storefront on top of.
• A layered buying decision: customers pick a model, then a finish, then a size. That path had to feel simple instead of overwhelming.
• Campaign traffic: the store needed to hold up commercially during big campaign pushes, not only on an average day.

Solutions

We designed and built the store end to end, and developed the brand's visual language alongside it. The same system now carries across the site, the product presentation, and campaign assets.

Most of the work went into the moments that decide a purchase. Product pages that explain what the product is and how it works. A clear path through models and finishes. A checkout built for people buying an unfamiliar product for the first time.

Since launch we have supported the brand's major campaigns, kept optimizing product and category pages, and built NEWAY's visibility in both organic search and AI assistants.

Project Results

NEWAY launched with a working ecommerce experience and a coherent identity behind it. The store has processed more than 3,500 orders and carried five major campaigns, with every product page optimized for search and conversion.

The partnership continues, with ongoing work on campaigns, product content, and search visibility as the brand grows.